- Label - Label them with a PROBLEM that they are facing. ie. Low sales, Low engagement rates etc

- Overview - What has NOT worked in the Past? Discuss what’s not worked on the past

- Sell - Sell them the “dream”

What are they going to get after working with you? Talk about results they can expect.

- Reinforce - Make them thank themselves for making the decision to work with you and trusting you.

Video Version: https://www.youtube.com/watch?v=Bo7Ns9dGfkc



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