Cold outreach usually has 3 aspects.

1. Open Rate ✅
2. ClickThru/Response Rate > Booking, Reply Back ✅
3. Conversion Rate > Converted into paying customer

1. Open Rate

• Subject line
• Your opening line

2. ClickThru/Response

• A message that’s specific to them
• Offer a tip / 10 Minute Consultation
• What’s in it for them?

5 Rules To Successful Cold Outreach

-Short & Sweet • Personalized • Credentials or Social Proof • Create Value • Clear CTA- What do you want them to do?

1. Outreach Channels: LinkedIn, Instagram, Email, Text
2. Examples:

Rapport Building

1st Outreach

2nd Outreach