VIDEO MODULE: https://vimeo.com/734854351/5966178e1c

1. Reciprocation
2. Commitment & Consistency
3. Social Proof
4. Authority
5. Liking
6. Scarcity

https://medium.com/power-books/influence-the-psychology-of-persuasion-a-book-summary-7ae0ebf8950f

1. Big Claim
2. Evidence