Watch these 2 videos https://youtu.be/DFgKczHwuro?si=o9Ed2rSJrYTjP5Z_

and Topical Authority https://youtu.be/mo1j91Mw1Fg?si=PTtXKIY6nO7598e-

Whenever people ask for SEO. You babble stuff i talk about on the second video more than the stuff from the first video. You will get the contract.